When behavioral advertising goes wrong, but is also funny

So I was reading the news yesterday, and got a little sidetracked. But it turns out that Marilyn Monroe smoked pot (see video at reuters.com). But are you really surprised? I’m not. I think she liked to have a good time. But that’s not the best part of this video. You see, the best part is who was advertising on the page when I happened to look at the video:

FedEx is advertising on this page, probably the result of some sophisticated ad serving algorithm, no doubt. This is really funny when you know and love Mitch Hedberg’s stand-up comedy. Because one of his jokes is “I like the FedEx guy, ’cause he’s a drug dealer and he don’t even know it! And he’s always on time.”

This is most likely an unintended behavioral advertising placement, but in the age when context is everything, you need to look at what you’re advertising on and if it fits who you are as a company.