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1. Tom Petty moving super v guitar thing on field is very phallic. But he’s a bad ass. Who gets to run on the field during the halftime show, anyone who has a ticket? It looked to be sort of crappy to have to run your ass off to get to the front. I wonder if there are any injuries right now because of that. Most likely so.

2. Dish Network DVR ad - Frank Caliendo and his John Madden impression tells you that his super-special DVR with Dish Network can make these amazing instant replays. Trouble is, can’t any DVR do that? It’s a silly ad if you’re just highlighting something that any cable/satellite company offers. Try talking about something that makes you unique and sets you apart from your competitiors? If you don’t have any, make something. In this world, you can get more or less the same thing from a variety of retailers. I think that a brand’s uniqueness is what makes it desireable.

3. Cars.com ads contianing weird tribal rituals - We mock what we don’t understand.

4. Salesgenie.com looks like a bunch of salesman put it together. By salesmen, for salesmen! Yuck.

5. Shaq Vitamin Water ad - I like the creativity of their spots, but taking something that appears ridiculous and making it feasible based on your choice of sports drink is what America is all about! Well, that’s why I drink Mountain Dew, after all.

6. Bridgestone just had a spot with Alice Cooper and Richard Simmons in it, and neither of them had any lines. Obviously, they aren’t in these spots for their celebrity opinion. Which makes me think about those horrible Michael Imperioli HD-DVD ads - looks like he picked the wrong side.

7. Hyundai Genesis ad - It’s an interesting ad, especially how it turns the whole “only show the logo in the last 3 seconds of the ad” technique into a strength. The consumer sees this wonderful car that looks very classy and worth money, and then at the end they realize they can save money at the same time. Hyundai is pretty much borrowing from Lexus’ playbook in these ads, though. They’re sort of the Southwest Airlines of the car world.

8. Myspace will have all the Super Bowl ads on their site. This is sort of a fuck you to Facebook and YouTube, but when you really get down to it, Fox owns Myspace so it’s free advertising. I guess YouTube sponsors political debates (jointly with CNN), but the difference is that PEOPLE ACTUALLY WATCH THE SUPER BOWL.

9. eTrade baby ad - the web-quality video angle is a clever way to hide the weirdness of seeing a baby talk - i always think when they use CGI to make the babies talk, it looks funky. Plus the kid spits up, which is classy. I sort of wish it was projectile vomiting, though.

10. Tom Brady is really getting his ass kicked. This is keeping the Giants in the game.

11. Wall-E - I’m a fan of all things Pixar, but Wall-E looks really cool. The robot looks more human than some humans I know (that guy i know who drives a lumber truck for the last 5 years, I’m looking in your direction. Oh, and also the most boring person in the world, too. You know who you are).

12. This is a lot of writing considering nobody is reading this anyway. But I’m still having fun. Sort of.