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I’m pleased to let my readers know that our updated labels for Doggie Style Classic Pale Ale have started rolling off the bottling line here in Denver. Today I took photographs of the aforementioned bottles. And they’re turning out pretty decently. I’m going to add some sweat to these images, hopefully. Fake sweat, even! But I’m finally satisfied with these bottle shots. The first gazillion were less than I had hoped for, and the faked bottle shots just don’t compare. But it’s coming along, and every time I take photos of stuff like this, I think the results get better and better. Not bad for a setup under $100. The key is to use compact fluorescent bulbs, they’re not hot and they’re super white. I love that I barely have to color correct these at all.

I also took photos of our Wild Dog Barrel-Aged Horn Dog Barley Wine. So rare, there are only about 700 bottles known to exist in the world. I just think that makes it sound super rare, therefore adding to the mystique of this limited-batch product.

We’ve got quite a bunch of other labels on bottles now, actually. Old Scratch Amber Lager, Gonzo Imperial Porter, and Snake Dog India Pale Ale (among others) have already run. Look for other bottle shots to come up periodically, along with selected 6-packs. Below is my silly little setup.

The light tent is ok, but I need to find a better solution for the panel where the lens pokes through. The slice in that panel is too tall, and you can see it in the reflection on the bottle. I’m wondering if the fake sweat will help diffuse this situation. I’ve got some ideas in mind, some that even include some sort of spandex-like material, but we’ll see what happens. I also would really like to get some sort of wide angle lens so that I might be able to fit some larger things into the aforementioned light tent.

[edited: I’ve replaced my original version with a version with some sweat. It looks way cooler.]