So Old Spice paid to be the “sponsored trending topic” on Twitter yesterday, which coincided with their launch of a great new social media campaign. If you haven’t seen it, this campaign involves Old Spice monitoring the @oldspice account replies, writing some witty reply copy, and having their beloved spokesmodel Isiah Mustafa act it out [...]

“Social media and software geeks are the new ‘Mad Men’ of the advertising world” – Foundry Group venture capitalist Seth Levine There’s an interesting article by Jerry Lewis at HuffingtonPost.com about the future of Boulder in 25 years. I like what it has to say, but specifically I liked the above quote from Seth Levine. [...]

So AT&T has a pretty brilliant ad campaign going on for the Motorola Backflip. Their awesome “breaking news” parody TV spots pretty hilarious, I think. So often people treat their inane news via social media as some sort of earth-shattering announcement. We’re all guilty of it. But at the same time, this news is important [...]

Nike has a cool “design your own shoe” promotion at their NIKEiD site. You get to pick from a huge number of different shoes, and you get to customize the color palette to make your own shoe (which is then purchasable). You even get create a special message on the back of the shoes. NIKE’s [...]

One of the keys to successful social marketing is to be an active participant in the community where your fans are also actively participating. If you stick to the traditional model of only spouting talking points to your consumers, they’ll realize they’re being marketed to and I feel they’ll generally tune you out. Consumers are [...]

Twitter: the service that you either love or loathe. If you loathe it, please just move on, there’s nothing to see here. However, if you are a tweeter, this might interest you. The above image shows how the difference between two different types of retweets, as visualized in Tweetdeck). You can see the two versions [...]

I’ve realized over the previous year that I haven’t really posted many blog entries about the design I do for Flying Dog Brewery. So hopefully as I do some cool projects, I’ll be posting about them from time to time. We launched a new(ish) website last week. The short story about why it’s newish is [...]

The key to effectively leveraging social media: at some point your brand ambassadors start endorsing your brand on their own, as is evidenced from this conversation I found on Twitter recently (see images below). I see this conversation as a way to know that we’re doing a better and better job of getting the message [...]

I should preface this blog entry by saying I’ve never been to SpaceCamp®. But I have seen the movie. There’s no way that kid fit into a spacewalking suit to save the day. C’mon, man! In a last-minute sponsorship for Flying Dog Brewery, I was able to cruise up to Boulder a few days ago [...]