If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Nike has a cool “design your own shoe” promotion at their NIKEiD site. You get to pick from a huge number of different shoes, and you get to customize the color palette to make your own shoe (which is [...]

One of the keys to successful social marketing is to be an active participant in the community where your fans are also actively participating. If you stick to the traditional model of only spouting talking points to your consumers, they’ll realize they’re being marketed to and I feel they’ll generally tune you out. Consumers are [...]

Twitter: the service that you either love or loathe. If you loathe it, please just move on, there’s nothing to see here. However, if you are a tweeter, this might interest you.

The above image shows how the difference between two different types of retweets, as visualized in Tweetdeck). You can see the two versions – [...]