Archive for the 'Marketing' Category

NIKE shoe designer and its social media tie-in

Nike has a cool “design your own shoe” promotion at their NIKEiD site. You get to pick from a huge number of different shoes, and you get to customize the color palette to make your own shoe (which is then purchasable). You even get create a special message on the back of the shoes.
NIKE’s social [...]

Marketing Craft Beer, as taught by Professor Neal Stewart

Some might say that Neal Stewart, my previous manager, is a pretty big deal. He has a sandwich named after him at the Rackhouse Pub, along with a blog devoted to turkey sandwiches to go with it. In my book, that alone makes for a pretty big deal. He’s also an accomplished adult beverage marketer, [...]

An Open Letter to Chipotle

I’ve been going to Chipotle since it was the lonely single store down on gilpin. i noticed a change in your branding and corporate positioning recently and was wondering why you were taking such a “budget” approach. i’ve never heard anyone say that chipotle was too expensive in my whole life. to me, the “low [...]