As a designer/marketer/word-of-mouther, I find that building a strong brand can be hard work. But all this hard work on a brand means nothing when the company behind the brand actually stinks. If the company you’re branding it for can’t back it up, people are going to find out, and sometimes in insanely dramatic fashion. [...]
Nike has a cool “design your own shoe” promotion at their NIKEiD site. You get to pick from a huge number of different shoes, and you get to customize the color palette to make your own shoe (which is then purchasable). You even get create a special message on the back of the shoes. NIKE’s [...]
Some might say that Neal Stewart, my previous manager, is a pretty big deal. He has a sandwich named after him at the Rackhouse Pub, along with a blog devoted to turkey sandwiches to go with it. In my book, that alone makes for a pretty big deal. He’s also an accomplished adult beverage marketer, [...]
I’ve been going to Chipotle since it was the lonely single store down on gilpin. i noticed a change in your branding and corporate positioning recently and was wondering why you were taking such a “budget” approach. i’ve never heard anyone say that chipotle was too expensive in my whole life. to me, the “low [...]
Guinness launched a funny ad campaign recently about trying to make St. Patrick’s Day an “official” US Holiday. They also have put up website about it at proposition317.com. The aim of the site was to get 1 million digital signatures from people supporting their proposition by midnight last night. Guinness only ended up with about [...]
Undoubtedly, you know about how the Governor of New York fucked a prostitute like 10 times and it cost him his job. The woman who whored herself out to the Guvn’r, it turns out, has a MySpace profile! OK, it’s not really that surprising. I just looked again, and it was taken down so I [...]
First let me tell you that I spelled Hippopotamus correctly on the first try. And I think that’s nice. So there’s this web browser that everyone in the world uses called Firefox. And it’s a pretty good browser, there are lots of cool plug-ins, like the Greasemonkey script that adds “in bed” to the end [...]
Fragrance Free Oust Air Sanitizer does not, in fact, not smell. I think it should be rebranded as Vodka-scented. Because it smells like a handle of vodka.
[URGENT UPDATE! I've moved my blog address to http://www.bankgothicoverload.com - you'll need to update this link in your bookmarks - there is also a new RSS feed there to subscribe to. Thanks!] Facing protests from animal-rights groups, Nike announced it was suspending [Michael] Vick’s endorsement deal without pay, as well as halting sales of Vick-related [...]
