As you probably know, I started my own design/marketing/photography/video/social media business called Fermentable Sugar in 2010. One of the things I’m doing in my company is to have a pro-bono client going on at all times. I feel that as a designer/marketer/non-douchebag, I have a responsibility to the community and want to help non-profits that [...]

Just a quick update to let you know that I’m a contestant in the Ford F-150 EcoBoost Challenge. The Social Media team at Ford is hooking me up with a free F-150 to drive next week as part of the promotion. The contest has 3 sections, and luckily for me one of them isn’t a [...]

So Old Spice paid to be the “sponsored trending topic” on Twitter yesterday, which coincided with their launch of a great new social media campaign. If you haven’t seen it, this campaign involves Old Spice monitoring the @oldspice account replies, writing some witty reply copy, and having their beloved spokesmodel Isiah Mustafa act it out [...]