Social marketing is kinda my thing.
I worked for the first US brewery on Twitter. I have about 20 different twitter accounts. Ford once lent me an F-150 in 2011 for a few weeks. I raise money for charity with an aggressive social media strategy. I have clients who use social marketing as their primary means of consumer interaction.
When I received an blog contact message from someone at the agency draftfcb about a social campaign last week involving me, skiing, video, and free stuff, I couldn’t say no. I am now a participant in “The Moving 303″ project.
One trade-off is that I had to go to the mall. On a Friday night. But it was cool because I picked up all this stuff.
Here’s the deal.
Basically Sony & draftfcb are sponsoring me to shoot video while I’m skiing. In return I get to keep a Sony Action Cam, and all the accessories that go with it:
- Sony Action Cam with wi-fi
- 16GB Micro SD Card
- Battery Charger
- A spare battery
- Bicycle handlebar mount
- Waterproof headband mount
- Camcorder cradle with LCD (this is super rad)
- Suction cup mount (also super cool)
- Set of adhesive mounts
- Anti-fog sheets
All in all, it’s between $400-500 in gear.
This is what I have to do with it to fulfill my end of the arrangement:
- Send some tweets & facebook updates about using the camera
- Test the capabilities of the camera. I’m an equal-opportunity tester. So I’m going to talk about the good, the bad, and the ugly of this device. Don’t worry, though. My negative comments will be constructive. I promise. After a weekend of playing with it, there are ups and downs already.
- Make two 5-minute ski movies showcasing what you can do with the camera. One of these will be featured in the Denver Sony store.
- Give you people, my friends and followers, a look into what it’s like to shoot with this camera, where I’ll be, and what I like about skiing. This will take place over the next month.
Being a Colorado native, you really get a great view of the cyclical nature of life. Brands were here when you’re growing up, they leave, and then sometimes they come back again. When I was a kid there were Dunkin’ Donuts franchises all over town. Then the “Coffee Revolution” happened, and Starbucks ran everybody out of town – Dunkin’ Donuts, Breuggers Bagels (for the most part), etc. Well, today Dunkin’ Donuts announced 11 new stores are coming to Denver (via the Denver Post).
Not that I think that DD is really all that great, but it reminds me of being a kid and stopping in for a treat every so often. Interesting that it took them 15 years to come back.
Another brand I remember that left for a while and came back was Southwest Airlines. When they were here in the past, apparently Denver accounted for a huge percentage of their delays. As a brand that prides themselves on the fastest plane turnarounds and most on-time arrivals, Southwest left. They finally came back, and as a consumer it’s great because Southwest is today one of the best airlines out there. Not to mention that they’ve been one of the only profitable airlines for the last 35 years.