Recent pro-bono work: Mi Camera, Mi Mundo

As you probably know, I started my own design/marketing/photography/video/social media business called Fermentable Sugar in 2010. One of the things I’m doing in my company is to have a pro-bono client going on at all times. I feel that as a designer/marketer/non-douchebag, I have a responsibility to the community and want to help non-profits that normally couldn’t afford my servicies to raise money for their causes.

My most recent pro-bono client is Empowerment International, a Colorado-based company that helps Nicaraguan children stay in school and out of places like Old Navy sweatshops. My good friends Kevin & Kelly worked with these kids in Nicaragua for the better part of a year, and I was lucky enough to get to visit them. Nicaragua is a beautiful country, but is also impoverished.

I wanted to help Empowerment International in the ways that I was best suited. I built the marketing materials for Empowerment International’s charitable fundraiser on October 8th (posters, postcards, and website). It’s called Mi Camera, Mi Mundo – it’s a photography show & auction. The 40 photos picked were all shot by Nicaraguan children who Empowerment International are working to educate.

Tickets are $35, and all proceeds from the event go directly to Empowerment International. I’d love it if you took a look at the site, and I’d love it even more if you bought a ticket to support a Colorado non-profit dedicated to helping the global community.

Gap’s new logo? Total Crap.

The Gap has a new logo. I think it looks like crap. Would have probably hated to be the creatives in this one. They probably came up with a lot of creative ideas, only to have the client say something like, “we’ve wasted too much time on this already. Let’s just use helvetica and use some idiotic blue gradient box that’s completely unrelated to everything behind the P. Because that definitely says something, that we care about our bottom line and make all our clothes in sweatshops in places like Nicaragua. There’s no possible way that this logo can be offensive to anyone – that is to say, except designers.”

click image for full resolution version

What do you think about it?