A second Open Letter to Chipotle
As a long-time chipotle customer (I used to visit you when there was just the Evans & Gilpin store), I’m outraged by your miserable marketing. It all started a few years ago with your “let’s respond to literally every tweet anyone sends us” – the problem is that it was often impersonal & condescending. Now your “fake Twitter hack” has the internet outraged.
Chipotle used to focus on the food, quality ingredients, and honest marketing.
I strongly urge you to go back to that, because what you’re doing is douchey. I’ve switched to Illegal Pete’s and don’t see myself going back to you until you shitcan your marketing strategy.
I get that this email won’t change anything, but it’s a shame to see what this little company has turned into.
This is the 2nd Open Letter I’ve sent to Chipotle (here’s the first one). I hate when my favorite old companies become asswads.