Gap’s new logo? Total Crap.

The Gap has a new logo. I think it looks like crap. Would have probably hated to be the creatives in this one. They probably came up with a lot of creative ideas, only to have the client say something like, “we’ve wasted too much time on this already. Let’s just use helvetica and use some idiotic blue gradient box that’s completely unrelated to everything behind the P. Because that definitely says something, that we care about our bottom line and make all our clothes in sweatshops in places like Nicaragua. There’s no possible way that this logo can be offensive to anyone – that is to say, except designers.”

The Gap? More like the Crap.
click image for full resolution version

What do you think about it?

  • Pingback: Tweets that mention Gap’s new logo? Total Crap. -- Topsy.com

  • http://twitter.com/mbernier Matt Bernier

    It does totally seem like a cop out.

  • http://twitter.com/mbernier Matt Bernier

    It does totally seem like a cop out.

  • Bludays

    makes the website looks like a scam now.

  • Bludays

    makes the website looks like a scam now.

  • Ickywickywackywoo

    It looks like a middle-aged woman’s re-imagining of American Apparel.

  • Ickywickywackywoo

    It looks like a middle-aged woman’s re-imagining of American Apparel.

  • http://www.i5design.com Srobison

    Sometimes changing things can actually back fire on you. When you have something that customers are used to and trust, changing it is not always a good idea.

  • http://www.i5design.com Srobison

    Sometimes changing things can actually back fire on you. When you have something that customers are used to and trust, changing it is not always a good idea.