Gap’s new logo? Total Crap.
The Gap has a new logo. I think it looks like crap. Would have probably hated to be the creatives in this one. They probably came up with a lot of creative ideas, only to have the client say something like, “we’ve wasted too much time on this already. Let’s just use helvetica and use some idiotic blue gradient box that’s completely unrelated to everything behind the P. Because that definitely says something, that we care about our bottom line and make all our clothes in sweatshops in places like Nicaragua. There’s no possible way that this logo can be offensive to anyone – that is to say, except designers.”
What do you think about it?