AT&T, I’m calling bullshit on you.

AT&T sent me an email yesterday telling me all about how they’re expanding coverage in Colorado:

Well, I tried to email my reply to their “reply-to” address, which just bounced back to me. Happy to know that you’re interested in my feedback, guys. So I’m going to post my response here:

Jace,

I would like to stick with AT&T in the future, but unfortunately I am completely dissatisfied with your coverage in Grand County, Colorado. I would like to know your specific plans for either upgrading AT&T’s network in the areas of Winter Park Resort and the towns of WInter Park, Fraser and Tabernash. Will Grand County be going to 3G any time soon?

My family uses Verizon in that area and her coverage is much better. I spend about half my time up there, and have serious problems using my iPhone. What good is a cell phone if I can barely use it?

Like I said, I want to keep with AT&T, but not if the service in Grand County continues to be way behind your competitors.

Thanks,
Josh

What irks me the most is this paragraph.

“What this means to you is simple: better coverage where it matters most, and fast access to information on the go.”

AT&T: what the hell kind of marketing bullshit are you trying to feed us? How do you know where we need coverage if we can’t even write you a reply email? Consumers know when brands are bullshitting them, and I think this is a perfect example of it. Give us some hard information to read about it, like the top 100 locations in Colorado where you plan to make upgrades (I like Evans between University & Colorado, and the entire Highlands neighborhood, not to mention that hill up near “Prairie Dog Town” above Boulder). Do something to show that you’re honestly going to make a change.

I think that with this potential “iPhone to Verizon at the end of the year” stuff coming up, AT&T is going to have to lobby hard for consumers not to switch to Verizon. And since their network is obviously inferior to Verizon’s, AT&T is going to have to make really broad statements about the quality of their upgrades, and how you’ll benefit (without giving any really specific information).

I’m calling bullshit.