Marketing tactic: Make fun of your demographic

So AT&T has a pretty brilliant ad campaign going on for the Motorola Backflip. Their awesome “breaking news” parody TV spots pretty hilarious, I think. So often people treat their inane news via social media as some sort of earth-shattering announcement. We’re all guilty of it. But at the same time, this news is important to us, and the Backflip seems to aggregate all this “personal news” straight to your mobile desktop.

I like the delivery system of this campaign. It wasn’t expensive, only presents a quick one-liner, uses current Social Media terminology (sites/words like twitpic, wall post, etc.) and seems easy to produce more spots with relevant tech references. These one-liners are so often things we’re reading online. They’re short and sweet, funny. Plus, one way to get people to spread videos online is to market directly to the social media crowd (they’re the most prone to spread this content, obviously).

Not that I’m trading my iPhone in for it or anything.

Here are a few more solid TV spots from the campaign. I especially love the shout out to Turkey Sandwich bad ass Neal Stewart*:

*I’ll have you know that the Turkey Sandwich Report blog is on the first page of organic search results for “Turkey Sandwich”.