Ignite Boulder 8 and why it’s important to be passionate about your brand

Thanks to you wonderful people, I have been selected to present at Ignite Boulder 8 on February 10. My presentation entitled “Minimize Your Hangover & Maximize Your Awesomeness: How to Thrive at a Beer Festival” came in second in the fan voting, so I’m starting to put together my presentation. This presentation will focus on how I’ve learned to get the most out of your beer festival experience. There will be some right ways to do it, some wrong ways to do it, and some potentially scandalous pictures that may rock your socks off.

What I love about Ignite is that you get to hear all about things people are very passionate about. I’ve learned about some great stuff by people who are advocates for a diverse range of topics. The same rings true for building a strong brand. Find a passionate group of employees who buy into your brand and they will in turn advocate your brand to others, who will also in turn advocate to their friends, and so on. Just look at the I’m With Coco Facebook group created by pro-Conan O’brien fans.

The beer industry is something I’m passionate about, and I want to present to a bunch of folks about something I love. I’m really looking forward to presenting about beer. Hope you can make it, buy your tickets here.

Each Ignite presentation is only 5 minutes, so it’s like a crash course in somone’s passion. See these fine examples for some of my favorites: