Archive for December, 2009

Yes, I'm wearing shorts in the DC blizzard

OK. I’m going to admit that it was pretty fucking cold walking around Capitol Hill in DC in shorts today. But it’s a pretty epic blizzard around here. So I’m going to check it our with my friends Katie and Tyler. We got up, went and grabbed some grub and bloody mary’s at the bar [...]

Night Putting: Why Tiger Woods shouldn't have fucked up

The PR shitstorm that has come from Tiger Woods’ marital transgressions is pretty unavoidable, in my estimation (I liked the New York Times’ take on it). You can’t possibly fuck up that bad while having been perennially in the media’s spotlight for more than 10 years and get away scot-free (unless your name happens to [...]

When behavioral advertising goes wrong, but is also funny

So I was reading the news yesterday, and got a little sidetracked. But it turns out that Marilyn Monroe smoked pot (see video at reuters.com). But are you really surprised? I’m not. I think she liked to have a good time. But that’s not the best part of this video. You see, the best part [...]

The real story of Hanukkah

OK, so you all think you know the story of Hanukkah, right? Wrong again, my friends. I’m not sure if you all know about it, but sushi plays a large role in the *real* story of Hanukkah! photo from NPRDigiMedia on flickr After Judah Maccabee and his brethren rededicated the Holy Temple in Jerusalem, they [...]

Why varied content related to your brand's community helps your brand's social media conversation

One of the keys to successful social marketing is to be an active participant in the community where your fans are also actively participating. If you stick to the traditional model of only spouting talking points to your consumers, they’ll realize they’re being marketed to and I feel they’ll generally tune you out. Consumers are [...]

One reason that the new Twitter retweets are pieces of shit

Twitter: the service that you either love or loathe. If you loathe it, please just move on, there’s nothing to see here. However, if you are a tweeter, this might interest you. The above image shows how the difference between two different types of retweets, as visualized in Tweetdeck). You can see the two versions [...]