An example of the power of the brand ambassador
The key to effectively leveraging social media: at some point your brand ambassadors start endorsing your brand on their own, as is evidenced from this conversation I found on Twitter recently (see images below). I see this conversation as a way to know that we’re doing a better and better job of getting the message out about our beers. The next step is hopefully to see a marked increase in these conversations like this. Passionate consumers make for passionate brand advocates.
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