Guinness launched a funny ad campaign recently about trying to make St. Patrick’s Day an “official” US Holiday. They also have put up website about it at proposition317.com. The aim of the site was to get 1 million digital signatures from people supporting their proposition by midnight last night. Guinness only ended up with about 271,000 signatures, falling 700,000+ signatures short. 271k people represents a huge amount of traffic to your site, and I’d guess that not even half of the people who went to the site actually followed through and signed the petition (maybe even 15%?).

My question is this: was this multi-milllion dillar ad buy successful even though they only got about 25% of their hopeful signatures? If Flying Dog got 271k signatures like this, we’d be terribly excited. There has been a lot of positive reaction to the ads, everyone I know really thinks they’re hilarious. But given how enormous the Guinness brand is, is 271k people enough?