Sometimes you need to choose a better domain name

Smirnoff Ice’s domain is www.SmirnoffIce.com, but it can just as easily be read as www.SmirnOffice.com. Sort of makes me want to reigster www.Smirn-Office.com or a similar derivative. I also think their advertising campaign is a little on the weak side.

The other beer company that has some bad advertising is Warsteiner. Their catchphrase is “Life’s Too Short To Drink Cheap Beer” really should be about life being to short to drink bad beer. Sort of reminds me of what we’re doing at Flying Dog by featuring the Hunter S. Thompson quote “Good people drink good beer” on a large percentage of our materials.

I’d rather have good beer that happens to cost more then High Life than have beer that’s expensive but you don’t know what it tastes like!

That aside, I still like Warsteiner Dunkel. There was a rumor that when the Kaltenberg Castle (a.k.a. Castle Wolfenstein) in Vail closed down their operations, they sold their Dunkel recipe to Warsteiner. I don’t believe that’s true. The Kaltenberg used to have a $20 all-you-can-eat-and-drink-from-6-to-9 special on Mondays and it was a pretty good time. Not bad for the old Gondola bilding at Vail that’s now something else, it got knocked down as part of a 1 billion dollar makeover of Vail to keep it competitive in the Ritziest Shit Championships.