Never tasted their beer but their website rules.

Brewhouse Beer has a simple website with a cool hook, DIY t-shirts that pimp their beer. Enter any 3 lines of text and print out your own t-shirt (there are some really funny instructions about how to get the artwork onto the shirt). I only wish that they had the gallery working! Anyhow, I think this is a nice example of a simple site that can strengthen a brand.